Aviagen is unrivaled in our commitment to research and development, with 10% of annual turnover invested in R&D. We have established a track record in providing customers with the products and services to meet their current and future needs, primarily focusing on consistently adding maximum value to customers' operations.

A highly trained selection team, many with more than 30 years of experience, ensures consistent genetic improvement. Multiple traits are assessed and evaluated in the selection process with the focus on maintaining balanced progress within each Aviagen product line.

To achieve consistent improvement in performance and to select the best pedigree birds requires accurate measurement and analysis of data. We use the most advanced technology to collect and analyze data.  The application of technologies such as the lixiscope, lifetime FCR, genomics and ultrasound, coupled with advances in selection techniques and data analysis mean greater selection accuracy and faster rates of genetic advancement can be achieved.

With a commitment to continuous product improvement, Aviagen has a key focus on using its product steering processes effectively.  We work very closely with our distributors and customers, as well as legislative bodies and other groups around the world, to identify specific market and industry requirements.

Aviagen is committed to continuously improving our product portfolio to meet the ever-changing needs of the poultry industry. Constant improvement of existing commercial products, coupled with the meticulous evaluation and development of new genetic crosses, will provide the products that ensure Aviagen remains the supplier of choice to the global poultry industry.